Welcome to Lancaster Aston Martin Reading

Our Mission Statement is to be the premier retail motor group in the UK by delivering an unparalleled level of service to our customers through a process of continuous involvement of all employees which will provide an outstanding shareholder value.

Lancaster Values

Lancaster is an organisation where the needs and concerns of our customers are our highest priority. We aim to deliver an unparalleled personal service and buying experience with honesty and integrity.

The Lancaster experience will create an environment where every customer and employee will feel valued, demonstrated by showing genuine interest and speedy response

Lancaster Vision

All our employees are expected to embrace our vision and values. Only by this happening can we achieve our goal of unparalleled customer service. An environment where we work closely with our customers and employees as partners.

Customers are seen for what they are - the lifeblood of the company.

Everyone in the company is devoted to satisfying the needs of our customers. There are no divisions across the departments in our businesses. We are all part of one team. Customer service is everyone's responsibility in the company, not just one person's job. We work together to share ideas with colleagues and eliminate the 'not invented here' syndrome.

Press the 'Dealer Contact Me' button and we will contact you directly to discuss your requirements